Profit margin & markup calculator
Type what an item costs you and what you sell it for. See your profit, margin and markup at once — or find the price that gives the margin you want.
Runs in your browser. Nothing you type is sent or saved.
Result
Enter a cost and a selling price.
How to use it
- Enter the cost of one item (what you paid, including delivery if you want it counted).
- Enter the selling price — or switch to “Find my price” and enter the margin or markup you want.
- Read profit, margin % and markup % straight away. Nothing is saved or sent.
The formula
- Profit = selling price − cost
- Margin % = profit ÷ selling price × 100
- Markup % = profit ÷ cost × 100
- Price for a target margin = cost ÷ (1 − margin ÷ 100)
Questions
What is the difference between margin and markup?
Both use the same profit. Margin compares it with the selling price; markup compares it with the cost. An item that costs 100 and sells for 150 has a 50% markup but a 33.3% margin.
Should the price include sales tax or VAT?
No. Use the price before tax. The tax is collected for the government, so it is not your profit. Our sales tax / VAT calculator can take tax out of a price for you.
Why can't I get a 100% margin?
A 100% margin would mean the item cost you nothing. Any margin under 100% works; markup has no upper limit.
Is my data saved?
No. The calculator runs in your browser. What you type is not sent to us or stored anywhere.
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Most useful for: Retail & fashion, Grocery & kiryana, Electronics & mobile.
Let your POS do these sums for you
Tajir Point records the cost of each item you buy and shows the margin you actually made on what you sold — after returns. Free for 3 months, no card needed.